Lights, Tinsel, Action!
It’s the most wonderful time of the year in Downtown Sarasota, and we’re calling on all local businesses to help turn Main Street into a festive wonderland of holiday spirit and creativity. We welcome any Downtown business to participate.
Join the Downtown Sarasota Alliance Holiday Window Decorating Contest, where local storefronts come alive with color, lights, and imagination. Show off your holiday style for a chance to win prizes, recognition, and plenty of community cheer.

The Theme
This year’s theme is “Lights, Tinsel, Action!”
Think dazzling lights, movie-magic moments, and creative displays that bring joy to everyone passing by.
How to Participate
-
Decorate your business window following this year’s theme or what inspires you.
-
Take a clear photo of your display.
-
Upload your image to our voting page by December 15. (Link will be sent after registration).
Judging
There are two ways to win:
-
People’s Choice: The public will vote online from December 16 through December 23.
-
Judges’ Panel: DSA board members will evaluate displays based on creativity, festive spirit, use of theme, and overall impact.
Prizes
Winners will be announced on December 30th, 2025 and featured on the Downtown Sarasota Alliance’s social media and newsletter.
Spread the Cheer
Encourage customers to vote for you by displaying a “Vote for Me” QR code in your window and sharing your entry on social media with #DSAHoliday.
Let’s light up Downtown Sarasota together and make this holiday season brighter than ever!