Lights, Tinsel, Action!
It’s the most wonderful time of the year in Downtown Sarasota, and we’re calling on all local businesses to help turn Main Street into a festive wonderland of holiday spirit and creativity. We welcome any Downtown business to participate.
Join the Downtown Sarasota Alliance Holiday Window Decorating Contest, where local storefronts come alive with color, lights, and imagination. Show off your holiday style for a chance to win prizes, recognition, and plenty of community cheer.
This year’s theme is “Lights, Tinsel, Action!”Think dazzling lights, movie-magic moments, and creative displays that bring joy to everyone passing by.
Decorate your business window following this year’s theme or what inspires you.
Take a clear photo of your display.
Upload your image to our voting page by December 15. (Link will be sent after registration).
There are two ways to win:
People’s Choice: The public will vote online from December 16 through December 23.
Judges’ Panel: DSA board members will evaluate displays based on creativity, festive spirit, use of theme, and overall impact.
People’s Choice Award: $250 for DSA Members or a free one-year membership.
Judges’ Choice Award: $750 for DSA Members or a free one-year membership for non-members.
Winners will be announced on December 30th, 2025 and featured on the Downtown Sarasota Alliance’s social media and newsletter.
Encourage customers to vote for you by displaying a “Vote for Me” QR code in your window and sharing your entry on social media with #DSAHoliday.
Let’s light up Downtown Sarasota together and make this holiday season brighter than ever!